Heidelberg entered in the XXL exhibition presentations category of booths larger than 1500 square meters. Top spot went to Mercedes and second place to Audi for their showings at last year’s international motor show.

Adriana Nuneva, senior vice president Global Marketing at Heidelberg said, “Obviously, we take pride in the fact that the judges were so impressed with the integrated design adopted for the drupa booth. This award justifies our efforts and those of the entire team.”

The FAMAB competition judges stated, “All assistance and advice to visitors was provided by Heidelberg staff. In order to create a pleasant, relaxed atmosphere in the catering area, there was no advertising whatsoever. This resulted in a very human brand presentation that was geared to people’s needs and tangibly reflected the partnership-based approach adopted by Heidelberg.

Also, the large booth area spanning two halls was clearly structured by the brand wall and the raised HEI WAY. Visitors could identify with the focus on problem solving rather than actual products. Such an exciting demonstration of printing and printing technology thoroughly merits an award.”

Heidelberg traditionally occupies the whole of Halls 1 and 2 at drupa. The aim of its trade show concept for 2008 was to continue the success of previous presentations and communicate the company’s partnership-based approach at the booth.

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