Australian Printer columnist Dave Fellman and e-Marketing expert Slava Apel are collaborating on a new book, titled Print Sales & Marketing: Traditional and Digital Customer Acquisition.

Fellman says, “Print Sales & Marketing answers the question: Which comes first, marketing or sales? More importantly, it will explain how to make them work together, using both traditional and online/digital sales and marketing strategies. The book will explain how to generate leads and how to follow up to the close. It will also explain how to maximise both existing and new customer relationships.”

Apel is the president of Amazing Print Tech, a leading provider of web-to-print software. Fellman is the president of David Fellman & Associates, a sales and marketing consulting firm serving numerous segments of the graphic arts industry.

Both are frequent speakers at a wide range of industry events, with more than 60 years of combined experience in helping printers to maximize sales and profits.

Print Sales & Marketing will begin shipping on April 7 in both printed and e-book format. Pre-order – at a special price – is available at www.printsalesandmarketing.com.

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