Michael Rooney, head of Cielab, says the company is “more than pleased” with the signing.  He adds, “It’s a terrific achievement, and certainly builds on our success with HP technology — particularly so in the past couple of years. Cielab has now become one of the largest HP dealers, by volume, for the new Designjet Latex ink printer technology.”

Also commenting, “Shane Lucas, HP’s director of graphic arts, South Pacific, says, “HP is very proud to expand the partnership with Cielab to cover HP large format flat bed devices, Scitex FB500 and FB700.

“HP is very confident in Cielab’s ability, based on their success to date selling the Designjet Latex range and their focus on the large format printing market. As part of this partnership, Cielab will focus on offering the complete HP package across hardware, colour management, workflow and services.”

Cielab, which has grown to seven staff, is the Oceania region value added reseller (VAR) for RIP software manufacturer SA International (SAi).

Rooney says, “It’s a neat fit: the FB-series UV curable flat bed hybrid — which is well suited to industrial, high-volume requirements — goes hand in hand with the Designjet Latex printers with which we have had such enormous success.”

“Every latex printer Cielab sells is driven by that SAi software. Their exciting new release, ‘PixelBlaster’ print production software, was released at FESPA Digital 2012 in late February. As their VAR, we will showcase and represent that in this region.”

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