Bryan Liesse, HP Worldwide Business Development Manager,
Media Supplies and Solutions, was in Australia
in March to talk about the new media. He says, "These two papers are designed
specifically to maximise the performance of pigment inks. They are the
next generation in media and feature HP's lay-flat technology that breaks the
roll set which significantly reduces the papers' curl. This is a
tremendous advantage for those PSPs producing high quality photorealistic point
of sale materials and posters on the HP Designjet Z Series and the HP Designjet
5000 series large format printers in particular."
Liesse said the papers were designed in consultation with
PSP customers. The papers' microporous composition ensures high ink
density at production print speed. The new papers can be used on all
pigment ink printers, not just HP, and are competitively priced.
Ben Ho, South
Pacific Market Development Manager for HP Designjet – Large Format Printing
Division said Australia, which has a reputation as an adopter of new
technology, was a focus market for the release of the new papers. "Our
Australian customers have been given a preliminary look at the papers and the
overwhelming feedback is that they are outstanding. The papers work
exceptionally well with pigment and UV inks and we can see them being used for
a range of promotional and display applications."
HP Everyday Pigment Ink Photo Paper is an economic
microporous paper that delivers superior image quality with HP Vivera pigment
inks. When used together, HP Everyday Pigment Ink Photo Paper and HP Vivera
pigment inks provide an ideal system solution for printing photorealistic
images with rich detail and vibrant colours. This affordable and versatile, 235
gsm photo paper is available in satin and gloss finishes and four different
widths (61cm, 91.4cm, 106.7cm and 152.4cm)
HP Premium Matte Photo Paper, a high-quality paper
featuring a smooth matte surface and weighty stiffness for professional prints.
This 210 gsm paper gives photographers versatility with their output by
delivering vibrant, full colour graphics and photorealistic images with high
ink loads that can be laminated instantly. This superior quality, ripple-free
paper is available in matte finish and comes in two different widths (61cm and
91.4cm,).
HP's large format media portfolio now includes papers for
a variety of uses including graphic design, professional photography, digital
fine arts, prepress/proofing, and commercial and industrial printing.
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