Held in conjunction with the InfoTrends Digital Printing Seminar 2008, HP says the awards will provide an excellent platform for companies to showcase their work to the digital print community, buyers, print service providers and their peers.
VS Hariharan, vice president of graphic arts business for HP, Asia Pacific & Japan says, “Through the HP Digital Print Awards, HP aims recognise companies which have achieved exceptional work in the print and label and packaging industries.”
Hariharan says, “We hope that the shortlisted entries will serve as an inspiration to their peers and demonstrate the high standards which can be achieved with HP Indigo Presses.”
The awards will be divided into eight print categories which include, marketing collaterals, limited editions and art reproductions, book and manual printing, photo books/ coffee table books, packaging, labels and flexible packaging, specialty printing and events and campaigns.
HP says entries will be judged by a panel of qualified leaders from every major segment of the graphics arts industry from the region. Judges will review all completed submissions and assess each entry based on criteria including:
- Degree of innovation and creativity;
- Marketing appeal;
- Best use of digital technology;
- Paper selection;
- Best use of ink and color;
- Finishing and packaging, and
- Overall aesthetics.
Participants can submit entries for multiple categories, and will need to submit their entries in both printed and soft copy, along with the completed entry form for each category. The deadline for all submissions is August 5, 2008.
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