Shane Lucas, director HP graphic arts South Pacific says, “We are very excited about this new printer which will enable small to midsize Print Service Providers (PSPs) to enter the eco-print market with a competitive, high quality offer.”

He continues, “The release of this printer reflects HP’s commitment to make our revolutionary latex technology available to businesses of all sizes.”

Visitors to the Expo are invited to attend the launch at the HP stand C8 and to take advantage of the opportunity to speak with HP Designjet experts about the production benefits and the market opportunities for this new printer, according to HP.

HP’s dedicated stand will solely focus on this new printer with demonstrations held throughout the Expo. HP Resellers will also be at VIIE. GBC and Celmac will demonstrate the larger HP latex ink technology printer, the HP Designjet L65500, and CPI will feature the HP Scitex FB950.

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