According to HP, the offerings enable small and midsize digital print and sign shops, copy shops and photo labs to produce indoor and outdoor applications with ease while reducing their environmental impact.

Additions to the portfolio include the HP Designjet L25500 Printer, which HP says offers easy, low-maintenance printing of a wider range of applications than is possible with eco-solvent or traditional water-based printing alone.

Also added to the portfolio are six new HP printing materials compatible with HP Latex Ink printers, including two recyclable substrates and three polyvinyl chloride (PVC)-free alternatives.

Shane Lucas, director HP graphic arts South Pacific says the new printer will allow Print Service Providers to cost effectively meet the increasing demand for green print solutions.

He says, “We are very excited about this release. The new HP Designjet L25500 Printer is positioned at a price point that will allow an even greater number of PSPs to benefit from HP’s latex ink technology and enter the eco-print market.”

The company continues that the expanded HP Latex Printing Technology portfolio builds on the proven technology of the HP Designjet L65500 Printer.

The HP Designjet L25500 Printer will be demonstrated in the Asia Pacific region for the first time at Visual Impact Image Expo in Sydney October 22-24 and is expected to begin shipping this year and be available worldwide in early 2010.

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