Prior to this appointment Novakovic, who has been with HP for over three years, was part of the managed print services Team.
In his new role Novakovic will work closely with current and new HP Indigo industrial digital customers to develop new opportunities to grow market demand.
Commenting on his new role, Novakovic says, "it is an exciting time in digital print, especially on an industrial scale. I can see numerous technological and business advantages for HP Indigo customers and look forward to working with them and the HP Indigo team."
Novakovic joins Rob West, who has been leading the HP Indigo team in Australia for the past eight years. He will work closely with West and HP Indigo channel partners, the Currie Group in Australia and AM International in New Zealand.
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