Shane Lucas, director, HP Graphic Arts South Pacific says, “Exhibiting at PrintWorks gives HP Indigo the opportunity to focus on the output of the Indigo presses. We will have experts on hand to discuss the new digital print services and applications that Print Service Providers (PSPs) can offer their own customers to drive new revenue streams.”

He continues, “We will be sharing what PSPs are doing with digital printing including variable data printing, photobooks and also labels and packaging, looking at real jobs and final outcomes.”

Lucas continues that PSPs will be able to review jobs in detail and enable them to get a firm understanding of exactly what is involved including costs, turnaround times and expertise required.

He says, “There are companies doing amazing things with digital print and turning their own and their clients’ direct marketing materials into revenue generators. We will be talking about the powerful HP Indigo solutions that can create dynamic, profit-building, integrated marketing campaigns and demonstrate the high response these campaigns can attract.”

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