Iconic Moore goes under

McGrathNicol were appointed administrators of Moore yesterday and requested to the ASX that the company be suspended from trading.

Earlier this month, the company failed to secure a tender for the ongoing supply of print media management service to Australian Air Express (AAE). The contract represented sales of $1.9m in the nine months to March 30 2011.

Responding to the ASX query, the company said its trading activities had been severely affected by the impact of restructuring activities.

Prior to calling in administrators, the company said it would continue to reduce staff numbers in coming months and was looking at further ways of reducing its cost base and returning Moore to profitability.

The company was expecting to report another negative cash flow for the fourth quarter of 2011, which it attributed to the earlier loss of the Tabcorp contract as well as the AAE business.

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