To be launched as a series committed to developing a platform for the presentation of established and emerging Australian talent, the Impress magazine will be released bi annually and is intended to showcase, develop and nurture the very best Australian creative talent.

The inaugural issue profiles one of the most talked about names in Australian fashion. With his signature manipulation of traditional fashion silhouettes and use of beautiful materials, Toni Maticevski's work embodies the passion, innovation and quality that the Impress brand represents.

Sample tags will also be produced to provide a printed reference of Impress for merchants to include with all product samples requested by their customers. The sample tags also provide a visual connection to the current campaign in addition to reinforcing the exceptional print capabilities of the stock.

To supplement each issue of the Impress magazines and provide a spike in the promotional and communications campaigns for the merchants, Australian Paper will dispense a DM piece to designers, agencies, corporates and printers, giving them the chance to win a $1,000 gift voucher towards Toni's 2007/8 collection.

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