Inaugural FESPA Middle East 2024 starts this week

The inaugural FESPA Middle East 2024 exhibition will open this week, with the event boasting the highest number of global brands represented at a print exhibition in the Middle East, Africa, and South Asia region.

Taking place from 29 January until 30 January at the Dubai Exhibition Centre, there will be more than 150 represented brands offering a comprehensive showcase of products in speciality print, signage and visual communications in the Middle East, Africa, and South Asia regions.

Exhibitors include event sponsors Signtrade, Flex-Europa, Canon, CMYK and Epson, and brands and distributors such as ADS Advertising Materials, Brother, Mimaki Europe B.V., and ZSK Stickmaschinen GmbH.

Distributors including Al Shabak General Trading Co., Worldwide DG, Quantum Digital, Wellcare Advertising, Pro Technology, Desert Sign, Blue Rhine General Trading, Magic Trading, and Strings International Advertising, have promoted important product launches at the exhibition, largely focussed on finishing and embellishment equipment, vinyl and graphics, as well as PVC-free and sustainable material alternatives.

Bazil Cassim, FESPA regional manager, Middle East & Africa, said preparations for this event have confirmed the strong appetite from the exhibitor community for a dedicated FESPA event in the Middle East, Africa and South Asia.

“We’ve got an incredible lineup of distributors and brands for the inaugural event in Dubai and visitors will discover a host of creative new solutions throughout all three halls,” said Cassim.

“Education is at the heart of everything we do at FESPA, so we’re proud to bolster the exhibition with further educational and inspirational opportunities through our feature programme, helping visitors to turn ideas into business growth.”

Education sessions include:

  • How brands, retailers and print buyers are challenging the printing industry with new requirements and expectations – Christian Duyckaerts, president of the Screen and Digital Workgroup of the Belgian trade association Febelgra and FESPA Asia ambassador
  • Green production – a business opportunity – Christophe Aussenac, founder and director of ATC (Autorise Toute Creativité) and FESPA president
  • Future vision, past future or next future – Alberto Masserdotti, director of Gruppo Masserdotti SpA and FESPA board ,ember
  • Trends and innovations in out-of-home marketing, opportunities for digital out-of-home and implications for regional brands – Haris Munif, advisory board member, CMO Council Middle East co-founder.

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