Intertype takes out top spot in Fuji Xerox PIXI competition

Intertype, a Melbourne-based print and marketing services business, has beaten stiff Asia Pacific competition for top honours at Fuji Xerox’s 2019 PIXI Awards which recognise outstanding and innovative digital print.

The awards are designed to showcase what is possible to be produced on the six-colour Iridesse Production Press which in addition to CMYK dry ink can also handle two specialty dry inks of gold, silver, white and clear.

Intertype won the Best in Show category with its Designer Education Kit (pictured) and also won the Company Self Promotion category.

Three other Australian printers also excelled with Snap Circular Quay the runner up in the Catalogues and Invitations categories, Enviroprint winning the Leaflets and Flyers, POS Materials and Digital and Offset together categories. Condor Group was named the winner for digital marketing.

Intertype managing director Ian Bosler, a Fuji xerox Australia Premier Partner, said the Iridesse had changed his business offering.

Intertype managing director Ian Bosler

“Given the high volume of quality entries across the region we were really delighted to take out not only top honours with our Best in Show entry but also the Company Self Promotion winning award,” Bosler said.

“It is great to be recognised by industry leaders and our peers regionally. The Iridesse has certainly changed our business and business for our customers so it was exciting to be able to showcase our Designer Education Kit to this large industry audience.”

Fuji Xerox senior marketing manager, Graphic Communications Services, Roger Labrum, said, “We are beyond proud to announce that Intertype, a Fuji Xerox Australia Premier Partner, has taken top spot as winners in the Best in Show category with the submission of their Designer Education Kit.

“The kit itself educates their own customers on how the Iridesse can be used whilst showcasing their own leading innovation in design with six colour print.

“It’s great to see this type of work coming out of Australia, but given the standards of cutting-edge creativity in print offered by Intertype this result is not surprising.”

Industry experts, including Paul Callaghan, publisher and chairperson of the Asian Print Awards, was among the judges. Major Wong Wing Kwong, veteran in the industry, and the newly appointed judge Paul Hornsby, managing director of Tree House Design were also on the panel.

The judges assessed all entries based on criteria including print quality, appropriate use of digital technology, degree of innovation, business effectiveness and overall aesthetics.

Winning applications will be showcased in Fuji Xerox Graphic Communication Service in Tokyo, Japan and at local and regional Graphic Communication industry events.

The full list of regional winners can be viewed here.

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