Queensland-based end-to-end print solutions business IPG Marketing Solutions (IPG) has rebranded itself to Impressu Print Group.
Impressu Print Group’s general manager Kahn Barlow said the rebrand reflects where the business is today and where it is heading in the future, as it navigates through a rapidly evolving industry.
The company, which has been delivering print solutions to customers since 1993, is a multi-award-winning print house with full service capability in offset, high volume digital and wide format printing including online print management, warehousing and logistic solutions.
It also designs, prints and installs signage and expanded its marketing offer to include digital marketing following Domino’s purchase of IPG Connect in 2017 and merging it with its own Direct Impact Media to create IPG Marketing Solutions.
Prior to IPG Connect, the business was originally known as Walmac printing.
Barlow said the announcement comes after a period of sustained growth for the business, with the now-named Impressu Print Group forerunners in a rapidly evolving industry.
Barlow added that it is time to take the company into the next stage of its evolution.
“This rebrand is to reflect not only the business today, but where Impressu Print Group is heading in the future,” he said.
“Everything we do is to ensure our customers’ brand is always visually impressive, in print and in pixels. Impressu Print Group is focused on delivering strong quality, and consistent branding, so that our customers make good impressions on their customers, and this rebrand reflects that purpose.”
Barlow mentioned that while the name may be changing, customers can still expect to receive the same great quality and service they are used to receiving from IPG.
“The rebrand is part of our quest to always be better, so our customers will still be met with the quality, high service levels, on-time delivery, value and reduced risks they have come to know and love,” he said.
“We’re excited to have our customers join us on this next stage of Impressu Print Group’s journey.”
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