IPMG printed the Australian  Catalogue Association’s Catalogue of the Year, producing the 6,500,000 run Myer Jump In Its Christmas catalogue. Other winning printers included PMP who gained the accolade for most winning categories, with no less than eight awards, while IPMG picked up seven including the catalogue of the year. Sister company Offset Alpine picked up half a dozen, while Franklin Web won out in five categories and AIW bagged a brace. Other printers winning awards included digital printer Carbon8 for a 1,000 run catalogue. Printbound, Hannanprint, Inprint, Evolve and Mystique also picked up a gong,

Announcing the awards on Friday night Kellie Northwood, executive director of the Australian Catalogue Association, said the awards were a terrific opportunity for the industry to recognise its variety and strengths.

She says, “The awards provide an environment in which our industry, that includes so many professions, gathers  to acknowledge the intelligence and creativity involved in producing what remains one of the most popular and effective marketing mediums.

“It is tremendous to see some of Australia’s leading retailers, agencies, printers and distributors among the finalists and winners, emphasising the skill and creativity behind catalogues.”

Northwood says catalogues remain a significant part of the marketing mix for Australian retailers.  She says, “For retailers, catalogues provide the opportunity to communicate both product and brand messages to an undistracted audience.

“They have tremendous cut-through when compared to other platforms. However, we’ve always maintained that they are best utilised as part of the multi-channel offering a foundation to work with other mediums such as TV, radio and digital.”

Catalogues remain the fourth largest channel to market, with a weekly audience reach of up to 18.25 million Australians.

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