IVE Group has appointed Rob Draper to the newly created role of Chief Marketing Officer (CMO), formally starting on February 19.
Draper joins IVE after seven years at WPP, having served as managing director of various WPP operating companie before taking a head office role as the WPP AUNZ group business director and CEO of The Store.
Prior to WPP, Draper was part of the executive committee that set up One Digital Media, the largest digital signage agency in Africa based out of Cape Town. He’s also a graduate of the University of Sydney’s Global Executive MBA where he studied at Cambridge, UCLA, IIMB and Tel Aviv business schools.
Draper says, “I cannot wait to be involved in the next chapter of this Groups success story. They have a strong mix of smart people and complimentary services that are working well together. This combined with their scale and market leading offer continue to add significant value to a client’s marketing and communications activities across the board. Being able to help IVE and its clients unlock the full potential of the Group’s powerful offering as part of the senior leadership team is something that I couldn’t turn down”.
Geoff Selig, executive chairman, IVE Group, says, “The IVE Group has been listed on the ASX for 3 years, so with growing awareness and audience there is a requirement to ensure that we communicate our market leading value proposition effectively to our key stakeholders. This role will support the core messaging of what is our genuinely vertically integrated marketing and communications offer”.
"Rob is the perfect fit for us given his extensive senior level agency experience and background in retail, shopper, production and digitally led companies. There is an important business development and leadership aspect to the role which plays into his core strengths too. We’re excited to have someone with Rob’s energy and expertise joining us at such a senior level as we look to expand our regional and global presence”.
IVE reported revenue of $695m for FY18 and employs 1,800 people across its operations in Sydney, Melbourne, Brisbane, New Zealand, China, Hong Kong and Singapore. The group services all major industry sectors including financial services, publishing, retail, healthcare, communications, property, clubs and associations, not-for-profit, utilities, manufacturing, education and government.
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