IVE Group is now the official print and POS display supply partner for McDonald’s fast-food stores in Australia.
Under the agreement, IVE’s managed solutions division IVEO will handle significant production material for McDonald’s 940-strong Aussie restaurant network.
IVEO chief executive Glen Draper says the division is positive they can effectively manage the high-volume output of material such an iconic brand demands.
“IVE’s diverse offering, manufacturing capability and speed to market makes the company an excellent fit for McDonald’s current and emerging requirements,” says Draper.
“IVEO will oversee the partnership, providing McDonald’s with a seamless end-to-end experience.”
Draper says the fast-food chain went through a long process to find the right organisation to partner with, and IVEO is ‘very excited about it’.
IVEO has not revealed details of the contract length, size or value.
IVEO provides managed solutions, multi-channel campaign management and supply chain management for its clients. It believes the prolific brand power of McDonalds will have a positive impact on the company.
“Whatever McDonald’s requires we can support and deliver it, just like we do for all our clients,” says Draper.
IVE group is now made up of four major divisions, IVEO, Blue Star, which deals with print, display, warehousing and logistics, the creative technology agency Kalido and Pareto Group.
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