Jason Signmakers acquires electronic road signs company

Jason Signmakers has announced the acquisition of A.D. Engineering International Pty Ltd (ADEI), with parent company Jason Group purchasing a 75 per cent shareholding in the Gnangara-based electronic equipment company.

ADEI is a designer and manufacturer of electronic road signs, LED message signs and advertising LED displays in Australia.

It has experience in delivering highly technical electronic solutions to a national client base, which includes the successful delivery of the largest full colour traffic VMS in Australia, installed at Melbourne’s Tullamarine airport.

Jason Group managing director John Mancini said, “The addition of ADEI is exciting for a number of reasons. First, it allows the Jason Group to truly become a complete solution of static and digital solutions.

“Secondly, with new engineering capability, it allows our group to bring innovative, focused thinking to our customers in roads, construction, and mining. And thirdly, it means our group of companies benefit from shared capability to deliver successful major projects nationally.

“In fact, with increased capabilities in large scale project management, ADEI is ideally placed to support upcoming projects recently announced by the Government – WA roads project boost of $868 million.”

ADEI’s restructure will also see its director, Peter Harris, continuing in a leadership role, with a focus on reinvigorating the business.

According to Jason Group, this acquisition is the latest in its new business growth activity and follows its launch of joint venture company Sista Girl Sign and Print earlier this year, along with the addition of Expo Signage and Digital and Bokay Signage to its portfolio in 2019.

Sista Girl is a joint venture between Jason Signmakers and Raquel Todd

Sista Girl is a joint venture between Jason Signmakers and Raquel Todd, an Aboriginal woman from the Pilbara region, that specialises in keeping people at work safe through worksite safety signs, equipment and high quality HSE printed resources. It also provides Australian and Main Roads WA compliant road signs and accessories, as well as business signage and printed collateral.

In March, the joint venture launched its website and saw the first customer orders for print and signage rolling in the door.

“I first met and worked alongside John Mancini in 2013. Since then, we have been looking for an opportunity to partner together to create a business that can help to improve the lives of Aboriginal people. We are both excited to introduce Sista Girl Sign & Print as a vehicle to help us do that,” Todd said previously.

“From the get-go we felt it was important to establish our three pillars of Aboriginal Engagement – workforce, community and supply chain. We are fortunate to partner with the Jason Signmakers Group which provides us with access technology and expertise in print and signage technology. I am excited about the opportunities this JV presents, particularly our ability to empower Aboriginal woman in the print and signage industry.”

Mancini said the joint venture with Sista Girl supports Jason Signmakers’ wider mandate for Aboriginal engagement across the group.

“I’m pleased to confirm that our experienced sign experts will be providing training, coaching and mentorship to the Sista Girl Sign and Print team as they grow their capabilities. It’s been great to work with Raquel again and help her become an entrepreneur in her own right,” he said.


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