JCDecaux has partnered with the Victorian Department of Transport and Planning and the Wurundjeri Woi Wurrung Cultural Heritage Aboriginal Corporation to install Australia’s first original piece of Indigenous artwork connected to a new digital large format billboard across the West Gate Freeway.
The original piece of commissioned artwork has been created by Lisa Waup, a mixed-cultural First Peoples multi-disciplinary artist and curator born in Melbourne. The artwork embodies direction, flow and perspective which JCDecaux said is central to the significance of the West Gate Freeway and its function as a connector within the community.
JCDecaux also worked in partnership with Authority Creative – an award-winning specialist in contemporary art production and curation and industrial design practice Tilt to support the production of the art from a 2D design through to the manufacturing process.
JCDecaux Australia CEO Steve O’Connor said, “By integrating this incredible piece of Indigenous artwork into the urban landscape, we are not only enhancing the visual appeal, but we are also encouraging dialogue and understanding about the diverse cultural heritage that enriches our society.
“We collaborated with our partners to bring this unique and special art installation to life to inspire, provoke thought and spark conversations. The partnership and artwork signify our commitment to supporting and amplifying Aboriginal and Torres Strait Islander culture.”
Minister for Roads and Road Safety Melissa Horne said, “It’s fantastic to see our First Peoples recognised and this artwork take pride of place on one of Victoria’s busiest and most important roads. We made the decision to fly the Aboriginal flag permanently atop the West Gate Bridge and this installation is a further symbol of unity, identity and resilience for First Peoples across Victoria”.
The artwork is featured across the West Gate Freeway, one of Australia’s busiest roads, linking Geelong and the Western Suburbs to central Melbourne and beyond, carrying more than 200,000 vehicles every day.
Artist Lisa Waup said, “pathed between highlights abstracted intersecting lines and paths of connection, some roads travelled can be easier than others at times. Yet the road travelled ultimately delivers us where we need to be. It has been an absolute pleasure working on this project, a positive and respectful experience in every way. I am extremely proud of the outcome and exceedingly thankful for the opportunity”.
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