Jeff Gittus, Active Display founder, passes away

Jeff Gittus, the founder of Active Display Group, passed away aged 59, on Friday February 1, two weeks after his second lung transplant.

Born in 1959, Jeff founded Active Sites Alive in 1985 after establishing his own signage business from home some five years earlier.

In a statement, Active says, “Through Jeff’s vision, personality and nature, Active has provided employment for thousands of people for over 30 years.

“It is an extremely sad time for the people at Active, our clients and the retail marketing industry at large.

“Jeff was part of many industry organisations, including a pioneering founder of POPAI (now Shop!) in Australia.

“Jeff considered everyone at Active to be his family, and family was at the heart of what he valued most.

“Jeff, you were loved, admired, and respected like no other in our industry and business. You leave a huge hole in our hearts, but your legacy at Active remains.”

In the Herald Sun, Jeff's family have written, "On the 1st of February, the world became a little less brighter, and a little less funny. After a heroic effort to fight through his second lung transplant, Jeff Gittus left us forever. Liz and Jeff were together for nearly 40 years.
"An incredibly proud Father and Father-in-law to Matthew and Rach, Elise and Luke, Jaclyn and Dave, and adoring Grandfather to Hanna, Will and Ted, He was a remarkable man with a bold personality to match. Generous to his family and friends, he never suffered fools, but was kind to all. He lived a great life, and has given so many of us the opportunity to do the same.
"Of all of Jeff's achievements, his most treasured was his family, who all surrounded him with immense love as he slipped away. Our hearts are broken Jeff. You will be forever missed and always remembered."
The funeral service took place on Wednesday February 13.

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