Kodak to introduce new Green Leaf program in APAC

Kodak has launched an updated Green Leaf program to help its Sonora Plate users, which will be rolled out from the last week of August in the Asia-Pacific region.  

Kodak Sonora Process Free Plates enable printers to reduce their environmental impact, as they eliminate processing equipment, chemistry and the consumption of water and energy from platemaking.

The new Green Leaf program helps Sonora Plate users further educate their existing and potential customers about the sustainability benefits enabled by Sonora Process Free Plates.

More than 10 years after Kodak first introduced the Sonora Green Leaf Award, the refreshed Green Leaf program provides a host of new tools and marketing items.

These materials, which include a new Green Leaf marketing handbook, updated collateral, animations, and a Green Leaf certificate, are exclusively available to Sonora Plate customers. After registering on a dedicated web portal, they have access to these materials.

Kodak said this program reaffirms its commitment to its customers and the environment, as the company can offer the printing industry numerous solutions to help them improve their sustainability.

“Our new Green Leaf program supports Sonora Plate users in clearly demonstrating to print buyers and the market as a whole that their commitment to the environment and sustainability begins with Kodak Sonora Process Free Plates,” Kodak vice-president of product management Laura Cole said.

“By using the Green Leaf program to communicate that they are doing their part to help the environment, printers using SONORA Plates also improve their chances of gaining more business.”

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