“Direct marketing is what’s really going to drive digital printing”, said Kevin Joyce, wordlwide vice president in sales and marketing for Eastman Kodak’s digital printing solutions division, during a private media tour of the company’s PacPrint stand.

Click on the right-hand link to see pictures from Day Two of PacPrint.

It is no surprise, then, that the company has put Variable Data Printing (VDP) front and centre, with the Versamark VL2000 (pictured) on the company’s stand able to produce a million unique pages whilst running at 75 metres a minute.

“The interest in this product is phenomenal,” said Anthony Harvey, ANZ marketing and channel manager for Kodak’s Graphic Communications Group.

Kodak have also built the message of their Prinergy marketing into their stand with a towering hub that overlooks the entire PacPrint floor, emphasising their belief that their Prinergy workflow solution can be deployed across the board of vendor offerings.

The company is also showcasing some of its consumer-oriented products, with digital photo printing kiosks also found at the stand. Harvey explained that this is indicative of the expansion of photobook printing, and how many companies are seeking to expand their customer base along with the trend.

Joyce is himself finishing off a worldwide tour at PacPrint, and described the Australian market as being more similar to those found in North America than in Asia, despite our proximity to countries such as Japan and China. 

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