Kodak unveils Prosper strategy

After deciding to keep its Prosper business, Kodak says its growth strategy includes using its Ultrastream inkjet writing system and the continual use of its Stream portfolio.

Randy Vandagriff, president of Kodak’s Enterprise Inkjet System explains the company’s strategy saying its Stream portfolio includes 64 Prosper presses and 1,329 Prosper heads installed globally.

[Related: Kodak to retain Prosper inkjet]

“Our strategy relies on the continued presence, placements, and performance of our Stream portfolio. We are also taking our experience and leveraging it to go one step further with Ultrastream, which will see EISD’s business model expand to include OEM partnerships that will accelerate the scale and growth of the Prosper business.

“Ultrastream raises the bar in inkjet. It leverages many of the Stream inventions to assure we uphold the value associated with our unique continuous inkjet technology and delivers the flexibility and ease of integration that compels OEMs to look to Kodak for their next generation of inkjet solutions. We have implemented a full 360-degree Pioneer Program, which engages potential OEM partners early in the development process to understand their requirements, influence the design, and secure the pipeline in advance of delivering the ULTRASTREAM platform.

“We are also using our current portfolio of Stream technology to expand our presence in new applications, particularly in packaging and labels. Uteco’s Sapphire EVO press, which utilizes Kodak’s Stream Inkjet Technology, is an excellent example of this.”

Vandagriff says the company is on schedule with the development and commercialisation of Ultrastream, “This is our next generation inkjet technology focused on applications which include magazines, catalogues, packaging, labelling and décor markets. Evaluation kits will be available on a limited basis at beginning in Q4 this year, with commercialization of the first Ultrastream solution targeted for 2019.”

Vandagriff says he supports Kodak’s decision to retain the Prosper business.

“Kodak has made a significant investment in inkjet development and the decision to retain the business emphasises the company’s commitment to the future of Print. With a full portfolio of printing technologies – from traditional offset and flexography to emerging digital print – Kodak can continue helping customers with the changing market dynamics while growing market share and retaining print volumes,” he says. 

ProPrint was represented by PMG owner Shankar Vishwanath who attended the VIP summit.

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