LEP Colour Printers has adopted a new visual identity to initiate the latest stage in its continuous evolution as a pre-eminent trade printer in Australia.
LEP has today launched a new logo to replace its well-known four colour triple-octagon logo. The company says the new visual identity is an up-to-the-minute reflection of LEP’s dedication to the use of new technology, and new print techniques, to produce highest quality print products in timeframes that ensure its customers satisfy the expectations of their own clients.
The company says this new corporate hallmark ‘puts the print industry on notice that LEP Colour Printers has no time for complacency’. It says that as the print industry takes on board new technology developments to meet the constantly changing demands of its consumers, trade printers have to stay one step ahead, both culturally and technologically, to meet those demands.
LEP Colour Printers says it relishes the challenge. For the past decade the company has continually analysed and upgraded every facet of its business, infrastructure and processes to ensure that it is constantly at the ready for new directions in the use of print. It is a pioneer of lean manufacturing in print. It built a mirror plant in Melbourne of its Sunshine Coast operation.
Chief executive officer at LEP Colour Printers, John Bromfield, has been at the forefront of the drive to transform the company during that time. He believes the new logo emphasises the company’s ethos of rigour and innovation in everything it does.
“It’s change or get changed out — a challenge that we have taken head-on at LEP,” says Bromfield. “For the last year-and-a-half we have worked intensively with this new ambition, and are now launching the next stage with a new key facet — a brand design that reflects how we want to be perceived in the future, capturing the technical nature of printing, its pulse and speed.”
The new logo is a recognisable representation of LEP’s highly responsive customer interaction through its online store, longstanding expertise in digital and offset print technology, and unparalleled job turnaround times.
“To thrive in this new digital world, where business moves faster than ever, we have set out to modernise and elevate LEP, our brand, our shop front, and evolve our online trade printing. We are leading the change in trade print expectations, giving printers what they need to successfully fulfil their customers’ expectations,” says Bromfield.
“We have changed every element of the business to meet the demands our customers have created. We’ve done that through lean manufacturing, vibrant product and service offerings, and the fastest turnaround times in the country. We are now about to embrace the next transformation in our never ending journey of continuous improvement in print,” he added.
The company says that as printers become familiar with LEP’s new logo, it will remind them of the ongoing developments inside the company which are less visible, but nevertheless play a vitally important role in LEP’s strategic development as the leading trade printer in Australia.
LEP says the new logo is a striking graphic representation of the company’s business vision. It features a contemporary circle that describes the highly technical nature of printing, and uses a colour palette enhancing the typography designed to represent speed and agility.
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