LIA biennial conference announced

Dubbed “Industry in Crisis – Implementing Change for Profit”, the three-day event will provide guests with a forum that will explore the inherent relationships between an industry in turmoil that is being confronted with change, and contemporary management practices.

Discussed in detail will be the changing relationship between technology vendors and the end users, which is seeing a more co-operative and partnering relationship style emerging. The aim will be to encourage those present to examine their current business relationships, and how to adopt a new model that may mean the difference between profit and loss.

“Whether we are in the communication or printing business makes no difference if we are going broke,” says LIA Victorian Division president Robert Black.

“Old or new technology is of no importance if it is not being used efficiently, providing a return on investment and making you or your company an acceptable profit margin. The predicted decline of more than half the number of printing businesses over the next couple of years is a crisis if you are in the segment that is disappearing.”

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