The Port Douglas firm ordered the production digital press from Fuji Xerox Australia at the start of March. Installation will begin on 25 March and is expected to take five or six days.
Owner Peter Martin told ProPrint that the iGen4 offered a significant productivity gain on the iGen3 it will replace.
The iGen4 can print up to 120 pages per minute and take a 660mm sheet, compared to 90ppm and 440mm for the iGen3.
Martin said that would allow Lotsa to economically produce six-page A4 brochures, A4 landscape books and "serious" presentation folders.
[Review: Xerox iGen4 EXP]
Martin said the 36-staff operation had grown its sales by 5% this financial year, which he attributed to greater business confidence and an upturn in the local market due to increased flights from China.
He said Lotsa would also benefit from the collapse of Geon, which closed its Brisbane, Townsville and Cairns sites on 4 March.
Martin told ProPrint that Lotsa had regularly been undercut by the national print group. He said one recent example saw Lotsa tender $20,000 for an order of 200 perfect-bound 500pp books, which Geon offered to do for $9,500. "You just shake your head," he said.
Lotsa's other major machines are a Ryobi 920 and HP Designjet L26500. Martin said Lotsa might also purchase a wide-format printer at PacPrint in May.
Fuji Xerox business manager Vivek Kumar said the iGen4 bridged the gap between offset and digital to its image quality, and that its automation ensured minimal downtime.
[Related: More news about regional printers]
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