John Duplock, managing director of Magnify Media, has not lost his faith in the capability of the technology since his first encounter with it. He says, “When I first saw the Turbojet four years ago I thought it was one of the most amazing pieces of technology I had ever seen and that’s still the case. The Turbojet is an out and out amazing unit. It is so self-sufficient, it’s not funny. We’re very pleased we now have a second unit as there is no shortage of work for this machine.”

Describing the market as well educated to the benefits of digital screen printing, Duplock says the company has conducted a concerted marketing campaign over the past three years to demonstrate to its customers the versatility of the technology. He says, “Our customers are now only interested in digital print. We focus on producing any large format point of sale work. That’s what we are after. You can look into other areas like doors, glass and tin, but they are all short run markets and we are chasing the volume work. Success is definitely in volume.”

The installation of the HP Scitex Turbojet 8500 follows the commissioning of the company’s second HP Scitex FB7500, making Magnify Media the only company in Asia Pacific to have installed two of these top-end machines to date. In January the company also installed an HP Scitex FB700 and an HP Scitex FB500.

He believes the HP machines have given Magnify Media an edge in the market and says, “HP is aware of where these machines need to be speed-wise and price-wise. The HP inks are competitive and that means we can go up against the screen print market and deliver a superior product faster and more competitively”.

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