Magnify Media operates a range of HP technology including Designjet and Scitex printers including the new HP Designjet L65500 with HP latex inks, the Scitex FB950, the Scitex Turbojet as well as the newly installed Scitex FB7500.
At the open house John Duplock, managing director of Magnify Media told Australian Printer that the new Scitex FB7500 had filled a void in his business.
He said, “We were stuck between a rock and a hard place, we had all the equipment to do short one sided runs but didn’t have the capabilities to do double sided work. We were losing a lot of work as we were lots of requests for double sided prints.”
Duplock added, “With this investment the foundation has been laid, there is now nothing we can’t offer to our clients and the machine has absolutely exceeded my expectations. This installation completes our business and we can now confidently say we are a screen printing business built on a digital platform.”
Also at the launch Shane Lucas, director HP Graphic Arts South Pacific said, “This is a key installation for HP across the Asia Pacific and Japan, as it is the first machine for the region. The release of the HP Scitex FB7500 further enhances HP’s ability to move customers into digital convergence particularly in the traditional screen print market.”
In 2003 Magnify Media was a one-person operation with two HP Designjet 5500 printers producing posters from a home office. With the installation of the HP Scitex FB7500 printer the company is now one of the largest HP sites in the region.
HP says the Scitex FB7500 is designed for fast-paced, industrial printing environments, ideal for high-quality POP/POS applications, exhibition graphics, signage, backlit displays and posters.
With maximum speeds of up to 500sqm/hr, a low cost per sheet, high media versatility and an efficient, automated workflow, the Scitex FB7500 delivers the highest productivity of digital flatbed printers in its price class, according to the manufacturer.
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