Its marks a win for the local team, as Agfa could have appointed an expat from Belgium, with Dehing saying Brindley has been appointed due to his consistent high performance and commitment to customers. Brindley has been with Agfa since 1995 when he joined Printing Technologies.
Brindley, who begins his new role on January 1, has been successfully running the sales teams of the Southern Region (Vic, SA, WA, Tas) for the last three years, and has overseen a growth in its plates market share and the installation of the majority of Agfa’s inkjet solutions in Australia, including all three of the giant M Press lines.
Brindley says, “My target is to maintain Agfa’s market share in prepress and increase it in inkjet. Agfa has the products, the service and the commitment to innovation that has set it in its leading position, and I aim to build on this. Successful businesses see each and every day as an opportunity to improve. We still have a lot of hard work to do.”
Agfa claims a more than 50 per cent share of the newspaper prepress market and approaching 40 per cent in commercial prepress. It is aiming for a 25 per cent share of the inkjet market next year.
Agfa’s Oceania region in essentially Australia and New Zealand, but also accommodates a healthy dealer network that services Pacific Island nations such as PNG, Fiji, New Caledonia, Tonga, Samoa and Tahiti.
Frederik Dehing will leave the business after three years in the top job here. Brindley says “He has been an exceptional leader and guided our business through some very significant head winds. I thank him and wish him all the very best in his new role as vice president Europe”.
Dehing came over on a three-year contract in 2007 to run Agfa Oceania after having been in various finance roles with Agfa in Belgium, with the intention of learning how to run an operating business, with a particular focus on sales. He says, “I have thoroughly enjoyed the customer relations, and have particularly appreciated the direct approach of Australian printers, you know exactly where you stand and what is being said, it is a very efficient way of communicating.”
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