Melb signage company Grafico wins Avery Dennison APAC comp

Melbourne-based signage company Grafico Group has taken home the Asia Pacific Continental Winner title in the Wrap Like a King 2021 competition for its Fauré Le Page Lamborghini Huracan project.

The Grafico team used the Avery Dennison MPI 1105 Easy Apply RS Cast Digital film; a premium high-gloss cast film with superior 3D conformability, stunning printability, and maximum durability for complex surfaces with curves and recesses, for a smooth, seamless application of the Fauré Le Page design onto the aerodynamic curves of the Lamborghini.

The team added Avery Dennison 1480Z Matte, a matte clear conformable cast overlaminate, over the wrap for maximum UV and weathering protection for the printed graphics.

For its win, Grafico received a prize pack worth over $3,000 including a Continent Winner Trophy, Wrap Like A King swag, gift vouchers, a Vlog kit, banner stand display, and Avery Dennison social media exposure. 

In addition, a charity selected by Grafico will receive a $1,000 donation in its name. Grafico has nominated Charity Drive Days, a registered charity association run by car enthusiasts that want to make a difference by raising funds for people in need. 

“We are ecstatic! This win, amidst the ongoing pandemic, is especially rewarding considering the time and circumstances behind the project. Our design, production, and installation team members used Avery Dennison vehicle wrap solutions to transform a supercar into a head-turning vehicle that proudly reflects the House of Fauré Le Page brand qualities,” Grafico Group founder and creative director Damian Corney said.  

“Grafico has been working with Charity Drive Days for many years now. We have been involved with many of the charity’s events over the years and together, we have helped raise millions of dollars for worthy causes such as those providing daily support for children and families living with cancer. In these pandemic times, I know that the charity will be very grateful for this donation, and we are happy to have made this happen with our win as the Asia Pacific Continental Wrap King for 2021.”

After a year’s break in 2020 due to the pandemic, the annual Wrap Like A King Competition returned in 2021 with a few adjustments to the competition structure and prizes to offer a more rewarding experience for participants.

The Wrap Like A King 2021 Competition officially ran from 1 September to 31 October last year, and the winners finalised in November.

Wrap installers had the opportunity to submit their best full print or colour change car wrapping projects, and the international judging panel selected winners from 12 regions across Europe, North America, and Asia Pacific, and just three continental winners from amongst those regional winners in the final round.

The other two continental winners of Wrap Like A King 2021 were The Goddess – La Dea project by Wraproad for Europe, and ColossXL project by Colossal Motorsports for America.

Avery Dennison A/NZ and ASEAN graphic solutions business director Jordan Leach said, “The international panel of judges for this year’s Wrap Like A King were unanimous in their vote for Grafico’s Fauré Le Page Lamborghini Huracan project, giving it high scores for visual transformation, production quality, skill of installation, stunning street appeal, and creative design.” 

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