One of Australia's most popular papers, Spicers
Paper's Monza Recycled, is about to feature in a new campaign which parallels
its renowned recycled qualities with the widespread practice of music sampling.
Paper merchant Spicers says Monza Recycled and
music are in perfect harmony, as music sampling is the art of recycling bits
and pieces of old or existing recordings and using them in new compositions, regenerating
sounds for the consumption and appreciation of new audiences, while Monza
Recycled boasts 55 per cent recycled content (25 per cent post-consumer and 30
per cent pre-consumer fibre).
The campaign, due for release in October 2007, was
developed and designed by Walterwakefield in Sydney. It features
various recording artists touting the benefits that recycling music can bring
to new audiences, alongside the significant benefits that using Monza Recycled
can bring to graphic designers, printers, corporate customers and
sustainability officers.
While its strong environmental credentials are
widely celebrated, Spicers says Monza Recycled is also defined by its
outstanding print qualities, which are showcased throughout the imagery,
printing and embellishing techniques of the new campaign.
Monza Recycled's FSC Mixed Source Certification
ensures that it complies with the most stringent environmental, social and
economic forestry management standards worldwide. According to Spicers it is Australia's
trusted and reliable first choice for those who demand environmentally sound
paper.
Monza Recycled is available from Spicers Paper in weights
from 90gsm to 400gsm in Hi-Gloss, Satin and Ivory finishes. The new Monza
Recycled Digital range provides paper solutions for all iGen, Nexpress and HP
Indigo requirements.
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