The HP Indigo press ws4050 will demonstrate its versatility with a wide range of label and shrink sleeve applications. At the expo it will be configured with a variety of front end, media and finishing options for specific core applications, including food, beverages, cosmetics, shrink sleeves and automotive.

Label security will be demonstrated on the HP Indigo press ws2000. This press highlights the rapidly changing and sophisticated labels market.

The exhibition will give visitors the opportunity to gain closer insight into a new profit model enabled by HP, providing more print service providers and converters with a fast track strategy for delivering more valuable, more personalised short run services. HP will also hold a business builder summit on two days.

HP will be joined at the stand by equipment and digital front end solutions partners AB Graphics, Rotoflex, SMAG, DCM, Esko-Graphics, Artwork Systems, Media Sec and Cooper Flexographic, as well as a number of substrate partners.

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