In the initial stages of its roll out Move will be provided free-of-charge to media agencies and from September 1, a fee-for-use will be introduced. The fee will cover the costs of the helpdesk, licences and training.

In addition, the OMA is providing formal Move user training sessions at a training facility in each capital city during March and April. A helpdesk will be available for further assistance, along with e-learning modules specifically developed for users and agencies.

Steve O’Connor, chairman of Move says, “We are pleased with the rapid take up of the system and the speed in which agencies have signed Access Agreements to use Move.”

Also commenting, Charmaine Moldrich, CEO of the OMA says, “Feedback received from the national roadshow launches and the agency presentation on the Move audience measurement system has been extremely positive and agencies are keen to start using the system.”

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