New Arizona gives PageSet creative edge

John Della CEO of PageSet says the company’s large stable of graphics professionals has seized on the capabilities of the systems to open up new fields of business with existing clients and develop creative new approaches to potential customers in the market for ideas.

He says, “When we decided to buy a flatbed, it was really as a workhorse to replace time-consuming manual work, such as mounting and laminating roll printing. We added the ProCut to handle the straight cutting that constitutes the bulk of business for most wide format companies – again to reduce manual procedures.

“It’s certainly worked. We have eliminated about 80 per cent of our manual processes at PageSet for wide format production work. What we quickly also realised however was that printing onto rigid stocks and then cutting those stocks on the ProCut to whatever shape we wanted enabled us to move up the creative ladder by several notches.”

Della adds that prior to the installation PageSet was outsourcing its UV work, and experiencing drawbacks that created problems with customers.

He says, “We didn’t have control over the quality or timing of the outsourced work which meant we were putting often critical deadlines at risk. The new Océ systems have enabled PageSet to eliminate these disadvantages, bringing work back in house.”

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