New faces at PIAA with new vision

The PIAA has added two new staff to drive its growth strategy, as the new CEO moves to strengthen the association’s diminishing membership numbers. Jason Allen, Printing Industries chief executive, says the new appointments form an essential element of the association’s new vision – Partners in Business Building. He says, “We need to think and act differently in new times and these appointments are an important part of that process. The two new staff are Tom Sullivan and Sandrine Dart. At the same time the association has waved goodbye to Garry Knespal and Paul Nieuwhof.


Jason Allen, Printing Industries chief executive

Allen says, “Tom Sullivan has joined the team as NSW business development and national sponsorship manager. Formerly publishing manager with Sterling Publishing, he has a strong B2B sales background with a focus on sponsorship and membership sales and has worked extensively in developing customer service and team leadership models.” “International experience running her own graphic design and research companies in France, the United Kingdom and Australia precede Sandrine Dart, who will join the association mid-September as the new general manager of sales and marketing, spearheading membership sales nationally. “Sandrine also has an extensive background in senior sales and marketing management roles and in event/video production.” While the new faces may reinvigorate the association, Allen took a moment to pay tribute to the employees leaving the PIAA. Allen says, “Garry Knespal finished his consultancy work with the Association at the end of August and is leaving Australia shortly for an extended and well deserved overseas trip. “He has played an integral part in a number of key initiatives since the successful amalgamation of GASAA and Printing Industries in 2013 including the development of the association’s new websites and marketing material, as well as the development of our popular webinar programs. “More recently he has worked on revamping the SGP environmental program and the new Letterbox Marketing Plus initiatives, which are now well in place.” Another staff member who is moving on, after 17-years as Western Australian general manager, is Paul Nieuwhof, who says it is the ‘right time’ to go. Allen says, “When Paul departs in October he will leave behind a great legacy of successful PICAs that set the benchmark for all others. “He project managed the development of our Sustainable Green Print project and was instrumental in setting up and managing the Green Stamp sustainability program in conjunction with the West Australian government. “Our thanks go out to Garry and Paul for their work with our membership and contributions to the industry overall and we wish them the best for their future endeavours.” Allen says recruitment for a replacement in Western Australia is underway.

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