Found at www.thenewspaperworks.com.au, the site is primarily targeted at advertisers, media agencies and creative agencies, and features information on breaking advertising campaigns, advertising case studies, newspaper research, sales statistics and trend data, fact sheets, and a newspaper locator with detailed information on up to 70 mastheads, including the publications’ advertising rates.
The Newspaper Works was founded in September 2006 with the objective of increasing newspapers’ share of advertising revenue. Its website claims its main strategies are to “promote newspapers as a powerful and influential medium for advertisers” and “reposition newspapers and the newspaper industry so that they are perceived to be modern and relevant in a transforming media landscape”.
Its founding publishers are News Limited, Fairfax Media, Rural Press, APN and West Australian Newspapers, with the CEOs of those companies also comprising the organisation’s board of directors.
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