One of New Zealand’s largest visual communications events, NZSDA Sign Expo 2021, has been postponed to 2022 as a result of planning uncertainties caused by COVID-19.
“March is here and Autumn is near, and yet again some of us seem to be going up and down levels, opening and closing businesses which creates such uncertainty in a time when confidence and assurance is needed,” the New Zealand Sign and Display Association (NZSDA) said.
“And so, with so much uncertainty with event planning in Auckland over the next 6 months we regret to advise that we will be postponing our NZ Sign Expo until 2022.
“This decision was not made lightly and was in consultation with our sponsors and key suppliers that had booked at the Expo. Majority if not all advised this was the best decision to make for this year as they want to be able to bring awesome on stand displays and promotions, however the investment to bring this to the floor in such an uncertain next six months is just not feasible for many.”
Postponed dates for 2022 are expected to be released at NZSDA’s AGM in June.
In addition, the organisation has moved all of its other events, such as Awards of Excellence, Apprentice of the Year and the NZSDA Conference, online.
“This may not come as a surprise to our suppliers nor those that reside in Auckland whom are well adapt at confronting change as it happens, but for those that reside in other regions throughout New Zealand we do apologise, however at this stage the investment that we need to make in order to hold live events in Auckland is just not feasible this year,” it said.
“What we are proposing, with some more thinking and planning, is to present a ‘One Night Only’ event via live stream that will combine both the NZ Sign Expo and Awards of Excellence together on the 8 July 2021.”
Further details are expected to be revealed in late March and April on the association’s social media platforms.
The event will be invite only, and aims to include sponsors, suppliers and sign makers.
Logistics and location/s of the event/s and the investment to put together either one event or a couple of regional events in the four main New Zealand city locations will be dependent on level restrictions at the time.
The conference is said to comprise of a series of learning webinars from already booked in speakers, in addition to other business partners and industry experts over a period of four weeks throughout July.
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