The Outdoor Awards, offer prizes across 11 categories with the best overall winner set to receive 10,000 $1 scratchies. The awards are free to enter and open to any outdoor advertising campaign that has been run in an Australian market in the 16 months between 1 January 2008 and the entry closing date on April 30
Winners will be judged by an international panel of renowned creatives, including the Glue Society’s Jonathan Kneebone, John Merrifield (Cannes Grand Prix Outdoor Winner & ECD TBWA Asia/Pacific), Leo Premutico (Johannes Leonardo, New York), Ewan Paterson (CHI London), Joe Staples (Weiden & Kennedy, Portland) and Carlos Bayala (Madre, Buenos Aires).
Meanwhile, Helen Willoughby, head of the OMA adds that they were confident the chocolate pigeons would further fuel creatives’ desire to showcase their best outdoor material.
Last month, the unusual first prize unveiled on a large billboard on Parramatta Road in Sydney’s west, consisting of 10,000 $1 scratchies.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter