Charmaine Moldrich, CEO of the OMA says the awards aim to promote all out-of-home formats as a great canvas for creative advertisements. She adds whether it is simply executed, humorous, tailored to the location, or embracing new technologies, the aim is to encourage great outdoor advertising.

She says, “As an industry we are aware that our creative has to meet community standards while being smart, slick and clever.

“We have a great campaign for the Outdoor Awards this year, with further elements planned over the coming months which we hope the creative community will embrace.”

The call for entries was launched along with a tongue in cheek billboard campaign ‘The Outdoor Awards are Coming’ currently running on a prominent site on Crown St in Sydney, Swanston St in Melbourne and Sandgate Rd in Brisbane.

The billboards direct people to the Outdoor Awards website – www.outdoorawards.com.au – which provides information on how to enter.

This year’s winning creative team will receive a $10,000 prize to attend an International Art Show – with a choice between Art Forum Berlin, Art Basel Miami or Art Basel Switzerland. A panel of international Creative Directors will judge this year’s entries with Jonathan Kneebone from the Glue Society as the non-voting chairman.

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