OMA picks winners for Look Up billboard campaign

The Outdoor Media Association (OMA) has selected the winners for round two of its ‘Look Up’ campaign, with Amy Liang, investment director, Starcom, taking the $5000 prize for her picture.

The Instagram competiton also offered $1000 prizes for the two runner ups, Rebecca Ho, group investment director, Starcom, and Callum Noel Davies, planner/buyer, Spark Foundry.

The winner and runners-up will also see their image as part of the third round of the OOH campaign in January 2020.

The Look Up competition ties in with the Look Up Campaign, which examines the neuroscience around the effectiveness of outdoor advertising, both print and digital. The OMA ran a breakfast session featuring neuroscientist Dr Fiona Kerr earlier today at Sydney’s Doltone House.

“We thank our judges for taking the time to review the submissions and engage in healthy debate about all of the entries. Amy Liang’s image was unanimously voted to be the winner and we are excited to share it with Australia on Outdoor signs nationwide early next year,” said Charmaine Moldrich, CEO, OMA.

“The Instagram competition was our first step to engage media and creative agencies directly with the ‘Look Up’ campaign. We are now commencing our breakfast series in Melbourne, Brisbane and Sydney where we share the neuroscience research and what it means for Outdoor advertising,” concluded Moldrich.

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