The Outdoor Media Association (OMA) released its third book in its Open3 series working with Federation Publicité Exterieur (FEPE), Outdoor Advertising Association of America (OAAA) and Out of Home Marketing Association of Canada.
Featuring 74 OOH campaigns from across three continents, OMA says the Open3 shows how OOH is the perfectly positioned broadcaster, allowing advertisers to create a reaction, to get noticed, to titillate, inspire, infuriate, or shock.
Open3 features opinions and experiences about advertising and creativity from some of the world’s advertising industry leaders, including a foreword written by Terry Savage, chairman, Cannes Lions International Festival of Creativity.
[Related: Aussies take out FEPE lifetime award]
Charmaine Moldrich, CEO at OMA says, “By producing a project such as Open3, it allows our industry to ignite a conversation about creativity, in part due to some fantastic local and international OOH campaigns, but also in the 10 short essays written by a variety of creative heavyweights from across the globe.”
Nancy Fletcher, CEO, OAAA says, “The Open3 book is a hit in the US. We distributed the book to all attendees at this year’s OAAA Geopath National Convention and Expo and the response was very positive. Numerous requests for additional copies have been filled, and we have learned members are using the book as a premium gift at client meetings.”
Open3 is now available in Australia for purchase.
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