The Outdoor Media Association has released the full year net media revenue for the Out of Home (OOH) industry, reporting a total increase of 8.07 per cent on net media revenue in 2024.
The net media revenue for 2024 increased to $1.301 billion, up from $1.193 billion in 2023, across the following categories:
- Roadside Billboards (over and under 25 square metres) saw $540.7 million in revenue, up from $516.3 million in 2023
- Roadside Other (street furniture, bus/tram externals, small format) saw $291.8 million in revenue, up from $271.3 million in 2023
- Transport (including airports) saw $172.9 million in revenue, up from $141.2 million in 2023
- Retail, Lifestyle and Other saw $296.4 million in revenue, up from $275.7 million in 2023.
The association added that Digital Out of Home (DOOH) revenue accounted for 75.2 per cent of total net media revenue year-to-date, an increase over the recorded 73.4 per cent for the same period last year.
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