The Outdoor Media Association (OMA) has welcomed two new members – Australian Outdoor Media (AOM), a data driven national Out of Home media company and nettlefold, which has been at the forefront of the industry across Australia, New Zealand and Asia for over 50 years.
AOM chief operating officer Carlos Reyna said, “The team at AOM are proud to be part of the industry association to drive innovation for advertisers. Understanding more about audiences and how to best engage with them is at our core, and we are excited to bring our knowledge to the broader OOH ecosystem.”
nettlefold is regarded for its extensive experience, industry leading knowledge and asset innovation with its founder David Nettlefold, who was inducted into the OMA Hall of Fame in 2021.
nettlefold managing director Michael Nettlefold started his career as a bill poster in his father’s company and went on to establish several outdoor advertising businesses, including EYE Corp.
Michael Nettlefold commented, “Together with my brother Barclay (the founder of QMS) and my father, we have a proud family history in OOH media. We are pleased to again be a part of the OMA and look forward to being able to provide an ongoing meaningful contribution.”
OMA chief executive officer Elizabeth McIntyre added, “The OOH industry is going from strength to strength, just having reported a year-to-date net media increase of 12.8 per cent. Having more media owners join the association means more accurate reporting of revenue and standardisation around policies and measurement that make it easier to buy the channel.
“As we move closer to the launch of our new audience measurement platform MOVE 2, we represent close to 100 per cent of the signs in Australia.”
OMA members have access to a range of benefits, including audience measurement, industry research, advocacy and networking opportunities.
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