Melbourne-based 3D printing company Omus has created a 3D pop-up display store at Westfield Sydney for luxury fashion brand Louis Vuitton.
The Sydney pop-up store is dome-shaped, the roof 3D printed by the Massivit machines paired with artwork of elephants across it. The pop-up will only sell male apparel from the Louis Vuitton brand.
To complete this project Omus used a Massivit 1800, it was the first company to install this printer in Australia. The schedule was so tight that Omus had to call on the co-operation of a second Massivit 1800, recently installed at Composite Images in Sydney, and recruit technicians from Israel to finish the job on time.
The structure took two weeks to print and three days to install. The dome structure has 48 sections with the UV-curable material weighing 900 kilograms. It will remain at Westfield Sydney until December 18.
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Omus director Robert Grosso describes it as ‘a take no prisoners job’ with many fabricators already saying it couldn’t be done within the timeframe using conventional processes but oversize 3D printing by Massivit came to the rescue.
“Our team had the immense task of breaking down the customer’s raw concept, and working out how to build the structure, design each of the files for production, and then work with a machine that has never tackled a project like this in the world,” he says.
Grosso praises 3D printing as he says it cannot deliver as well as other fabrication methods.
“I think what this ‘bleeding-edge’ exercise has proven is that oversize 3D printing can interpret and deliver a designer’s visions in a way that no other fabrication method can. Louis Vuitton’s boldness and faith also went a long way to making it a reality.”
Louis Vuitton’s artistic director Kim Jones was inspired by his formative years in Southern Africa when he created the pop-up store concept.
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