The new press will be used predominantly to produce books, periodicals and educational materials. However Bruce Peddlesden, managing director of On Demand said there were a variety of other revenue streams the company would pursue because of the capacity, flexibility and speed of the new press.

Peddlesden says, “Our growth and market advantage over the last 25 years has always been based on offering our clients the latest technology and delivering the best quality. Working with the latest technology means you can produce work faster, more competitively and value-add by creating new options for your clients.”

He continues, “Digital print has been growing for many years, and even with the economic woes the world has been through in the last couple of years, digital print still managed to grow.”

Designed to offer digital productivity with true offset quality the HP Indigo W7200 Commercial Digital Press is a roll-fed, dual-engine solution for high-volume short-run and variable-data application-focused commercial printing work.

According to HP, the press can produce up to seven million A4-size colour images or 30 million monochrome A4 images per month. The press combines HP Indigo offset quality with productivity required to excel in a variety of production environments including on-demand and short-run book printing, high-volume colour direct-mail campaigns and transpromotional statements.

A long-time HP and Currie Group customer Peddlesden said his relationship with the two companies has helped On Demand continue its strong growth.

He adds, “We’ve always been adopters of new technology, but it’s not enough to put in a new machine, you have to have a strategy to drive sales for that equipment and to enhance the service you offer.”

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