Ronald Anderson, Rapid Digital managing director, has revealed that when the business prepared its new Artarmon premises for the iGen3, it left enough room for another two to sit beside it, as well as configure the electricals and air-conditioning unit to support a total of three machines. He has also left provision to possibly double that fleet if needs be, more than prepared to knock out the wall and extend the printshop out into what is currently the company’s storage and loading dock.

“We don’t talk about what we are doing, or what we are planning to do, we just do it. And we have never advertised, nor do we ever plan to. We put the emphasis on the people and make sure the print works. The rest then just happens and the people come to us,” says an enthusiastic Anderson.

“Until now, there was no machine that would really allow us to do this. With the arrival of the iGen3, we are now starting with colour printing what we did 15 years ago with black and white and out DocuTechs.”

Anderson says that he has been eagerly following the development of the iGen3 over the past decade and has been anticipating Fuji Xerox bringing the press to the Australian market. He believes the colour market is set to explode here in Australia and vehemently insists that within the next ten years, no printing runs under 10,000 will be done on offset.

To that end, Anderson says that he will upgrade the iGen3’s engine to be able to print 300ppm, up from its current 100ppm, as soon as Xerox makes that a possibility, on top of his dedication to adding the second and third iGen3s to the fleet.

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