oOh!media has appointed experienced Out of Home executive Cassandra Cameron to the newly created role of group director – network strategy, in a bid to further further strengthen its network growth.

Previously executive general manager – revenue strategy and operations at JCDecaux, Cameron will be responsible for driving commercial network strategy, transforming how oOh! continues to grow its commercial investments across the largest Out of Home network. She will also generate and execute new strategies to optimise network profitability as oOh! moves towards a digital first future.

Cameron started in the role on 15 May.

“I am delighted that oOh! continues to attract the industry’s top talent to our business. We focus hard on ensuring we have the right capabilities and experience as we continue to transform our business and lead the Out of Home industry towards a digital first future,” oOh! chief commercial operating officer Robbie Dery said.

“This newly created role is critically important to the ongoing success and evolution of oOh! in a media sector that is growing rapidly. Cassandra has extensive industry experience, combined with strong market relationships, and is the perfect person to drive our commercial network strategy into the future.”

With more than 13 years of Out of Home experience, Cameron has held senior leadership positions at both APN Outdoor and JCDecaux, in roles spanning finance, revenue strategy, operations, programmatic, pricing, and monetising OOH inventory. She is also a member of the IAB’s Digital OOH Council.

“It’s an exciting time to be in OOH, with the increasing digitisation of inventory and the launch of a new audience measurement tool MOVE 2.0 next year. I am passionate about the sector and can’t wait to join Robbie and the oOh! team to continue growing and optimising their extensive network,” Cameron said.

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