OOH down 39.4% in full year results

The Outdoor Media Association (OMA) has released full year 2020 results for the Out of Home sector with all categories feeling the pain of COVID-19.

Revenue in OOH decreased by 39.4 per cent with the industry posting a net revenue for 2020 of $566.5 million, down from $935.5 million in 2019.

Digital Out of Home (DOOH) represented a 56.1 per cent share of total revenue, up from 55.8 per cent for the year before.

Figures on market share of digital billboards versus printed static billboards has been requested from the OMA.

Roadside Billboards (over and under 25 square metres) generated $272.2 million in 2020, down from $369.4 million in 2019.

Other roadside including street furniture, bus/tram externals and small format generated $153.2 million, down from $266.5 million in the pcp.

Transport, including airports, raised $62.4 million, down from $169.4 million in 2019.

Lastly, the retail and lifestyle category brought in $78.7 million, down from $130.2 million in the year before.

About the OMA

The OMA estimates that it represents approximately 80 per cent of the OOH industry in Australia.

It says figures provided in its results summary are net figures, exclusive of commission, production and installation.

The OMA adds the figures represent advertiser campaigns posted in each quarter. Figures also include direct sales which are estimated at 10 per cent of total bookings.

The OMA is the peak industry body representing most of Australia’s Outdoor Media Display companies and production facilities.

It is governed by a Board of Directors which is elected by the membership.

It says its charter is to serve its members by promoting the Out of Home industry and developing constructive relations with its primary stakeholders.

Its core functions are marketing and research, including audience measurement, government relations and regulatory affairs, media relations and member services.

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