Outdoor advertising giant oOh! media is proud to announce, from the King’s Birthday honours, that its founder and former CEO Brendon Cook has been awarded the Medal of the Order of Australia (OAM).

Cook has been a pioneer in Out of Home for 40 years and according to oOh!, is deserving of his contributions to the media industry. He has been a founding member of the Outdoor Media Association and was instrumental in the development of the MOVE measurement framework.

“This is brilliant news and well deserved. Brendon has helped out so many people in our industry – including Warwick Spicer and I personally – he was instrumental in getting Cactus established in Australia,” Cactus Imaging general manager of operations Keith Ferrel said, confirming that he first met Cook in 1993 – three decades ago.

“He was a visionary that saw the same future opportunity that we could see. At the time, billboards were screen printed and we completely missed that and went straight to digital,” Ferrel said.

“Together we pioneered short run digital and he introduced us to agencies to secure a solid pipeline of work for the business.

“This recognition could not go to a more deserving person.”

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