The Outdoor Media Association (OMA) has revealed revenue details for the Out of Home (OOH) industry, saying that digital OOH revenue accounts for 68.1 per cent of total net media revenue year-to-date.

This is an increase over the recorded 58.7 per cent for the same period last year.

As a result, the revenue for other specific formats, including print, amounts to 31.9 per cent of total net media revenue year-to-date – dipping to less than a third of total OOH net media revenue year-to-date.

This is also a decline over the recorded 41.3 per cent for the same period last year.

OMA also said the OOH industry has seen an increase of 11.9 per cent in net media revenue for Q2 2023, reporting $283.2 million – up from $253.1 million for the same quarter in 2022.

OMA CEO Elizabeth McIntyre said, “Our continued robust revenue growth shows advertisers’ trust in our channel. It’s testament that our industry’s focus on clients and innovation is working.”

“Our evolving strategy to build a stronger, more prosperous and resilient industry into the long term is working. We have several initiatives in the pipeline for 2023 and with the launch of MOVE 2.0 in 2024, there will be continued transformation for the channel.”

OMA told Sprinter it does not have any revenue data on specific formats apart from digital revenue data.

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